We Help You Get Social

Take a look at the various brands we're managing. You can see the most clicks come from different platforms for each brand. In some cases, Twitter may generate very little click traffic to their posts. In other cases, this could be the top social media platform for that brand. Some brands get most of their click traffic from Pinterest, while others get zero traffic from Pinterest. This is why it is important to post across all your social media profiles and learn where your audience is most likely to click the links you share.

Clicks are just one part of social media. There are other forms of engagement that demonstrate you have an active audience on a platform. This includes likes, shares, and comments as forms of engagement beyond clicking on links in your posts. Here, you can see how different brands are getting very different engagement from their social media profiles. Depending on where your audience is most active and the type of content you're publishing, you may find more engagement with your posts on Facebook, LinkedIn, or Instagram.

At OptSus, we are continuously testing post ideas to see what resonates with the audience. Every day, we have an opportunity to publish a post and see if people click the link or engage with the content in other ways. This gives us a wealth of information about the posts that drive clicks and engagement. This is another reason why it is important to post at least once each day.

The ultimate goal of all this social media activity is to drive sales. Engagement helps to increase the number of people that see the posts. Clicking on links helps to get people off social media and over to the content on your website. If they engage with your social content and visit your website, those people will become customers. This is a process to build trust and educate people about the products and services offered by your business.