Tools We use

At OptSus, we've curated a specialized toolkit derived from our extensive experience in building and managing websites, tailored to cater to a variety of business needs. These tools form the backbone of our portfolio of niche websites and are instrumental in managing our clients' online presence. For those seeking a do-it-yourself approach, these tools offer the same capabilities we utilize daily to craft powerful online solutions.

Tailored themes designed to amplify your website's visual appeal and functionality, ensuring an engaging user experience.

Advanced tools optimizing your site's visibility, driving traffic and enhancing search engine rankings effortlessly.

Versatile tools offering efficiency and functionality, empowering your website with custom features and seamless operation

Robust backup systems securing your content, providing peace of mind with reliable data protection.

Efficient forms facilitating user interaction, collecting valuable data for better engagement and conversion.

Simplified URLs for enhanced accessibility and user-friendliness, optimizing navigation across your site.

Optimized performance enhancing your website's speed, ensuring swift and seamless user experiences.

Reliable hosting services providing a stable foundation for your website's online presence, ensuring consistent accessibility and performance.

WordPress Themes

Select from an array of WordPress themes designed to captivate your audience and reflect your brand’s essence. Tailor your website effortlessly with themes optimized for both functionality and aesthetics, ensuring a memorable user experience.

Thrive Themes

Thrive Themes has a collection of WordPress themes and plugins which are designed for conversion rate optimization. Out of the box, you can build a website that looks great. Features include lead generation forms, A/B testing, quiz builder, and online courses. For a few hundred dollars each year, you can have a suite of themes and plugins developed by one team.


This drag-and-drop website builder has a lot of community support and ample learning resources available on YouTube. You can create relatively simple websites, or get as complex as you want with whole site editing. Elementor does have a reputation for causing websites to be a little slow, but this can be easily overcome with proper caching and website speed optimization.

Essential Addons for Elementor Pro

These addons extend the functionality of Elementor. You get 3,000+ additional design templates and elements to help you create an Instagram feed, lightboxes, one page navigation, content toggles, and much more.

Oxygen Builder

This is the builder OptSus is using for most new websites. It offers many of the same drag-and-drop website builder features found in Elementor and Thrive Themes. However, it also has advanced features which are not found in those other builders. Oxygen does not have as much community support as Elementor and is not focused on conversion rate optimization like Thrive Themes. If you're looking for a blend of WYSIWYG features with advanced options for more technical designs, you may want to consider Oxygen.

SEO Plugins

Empower your website with cutting-edge SEO plugins that maximize visibility and drive organic traffic. These tools are tailored to boost your search engine rankings, helping potential customers easily find your business in the digital landscape.


The primary SEO plugin we have been using since the launch in 2007 is Yoast SEO. It has a wealth of features included in the free version. Most websites will get a lot of value without ever having to buy the premium upgrades with this plugin.

Rank Math

We have been experimenting with the Rank Math SEO plugin since it was launched in 2018. Today, you will find our websites using a mixture of Yoast and Rank Math SEO plugins.

Utility Plugins

Enhance your website’s capabilities with versatile utility plugins. These tools offer diverse functionalities catering to your specific customization needs, enabling seamless and efficient website management.

Child Theme Configurator

One of the easiest plugins to use when you need to create a child them, is Child Theme Configurator. However, if you're building a website using Oxygen Builder (referenced above) you will not use a theme or child theme.

Google Analyticator

In the past, we have used Google Analyticator to quickly add tracking code for Google Analytics and Google Tag Manager. Today, we are not using this plugin to add this tracking code to new websites. However, we have not rushed to move our websites away from using this plugin. It is an efficient solution, but not our currently preferred option for new projects.

WP Code

Depending on the project we're working on today, we will either include Google Tag Manger code in the child theme or simply use WP Code to add it to the site. This plugin makes it easy to add any tracking code to your website.


When you want to create a WordPress website in multiple language, Polylang is the best plugin for this task. This is because you can create translations for posts, pages, media, categories, tags, custom post types, custom taxonomies, widgets, navigation menus, and URLs. These are manual translations which require a significant amount of work, but that is far superior to machine translations.


Sending email through a web server can wind up with that message being delivered to the spam folder. Additionally, some web servers do not allow for webmail delivery. For this reason, it is common to connect WordPress with an SMTP email service using WP Mail SMTP.


Ensure the safety of your website’s data with reliable backup systems. Rest easy knowing your valuable content is securely stored, allowing for quick restoration in case of unforeseen loss or corruption.

Updraft Plus

We have been using Updraft Plus for most of the WordPress websites we have built. However, recently, we started testing WP Vivid for backups. Both are great plugins and Updraft Plus has been a long-time leader in the WordPress community.

WP Vivid

The reason we are migrating to WP Vivid for backups is that this plugin offers competitive agency pricing and white labeling. These are not significant factors for a single website that may only need the free version of WP Vivid or Updraft Plus.


Engage your audience effectively with user-friendly forms that streamline data collection. These forms optimize interaction, fostering increased engagement and higher conversion rates for your business.

Contact Form 7

This has been out default forms plugin for many years. It has a long history with the WordPress community and covers most of what users need from an forms plugin.

Fluent Forms

Fluent Forms adds conditional logic and a drag-and-drop interface to the standard contact form features found with all these form plugins. If you're building more complex forms, you may find the features you need with Fluent Forms.

Piotnet Forms

Many form plugins add a lot of code to the site which can cause it to be slow. When you need a balance between advanced features and fast load times, Piotnet Forms is a good option to consider.

Happy Forms

Happy Forms is a simple form builder with a modern user interface. It includes the most common features that users want with their forms without requiring additional plugins.

URL Shortener

Simplify website navigation with concise URLs. Enhance user experience by providing easily accessible and comprehensible pathways to different sections of your site.

Pretty Link

Pretty Link has been a popular redirect plugin for many years. There is a free version with limited features and a paid option that expands that feature set. This plugin allows you to create short URLs that redirect visitors to other places on your website or around the internet. You can also track how many times your short URL is used.

WP 301 Redirects

In addition to the URL shortening features that are common with this type of plugin, WP 301 Redirects adds 404 error management. This is why OptSus has shifted to using this plugin for short URLs, tracking redirects, and managing 404 error pages.

Speed Optimization

Optimize your website’s performance with tools dedicated to speed enhancement. Ensure swift loading times and seamless user experiences to keep visitors engaged.

W3 Total Cache

Some hosting providers have their own caching plugins. Before installing W3 Total Cache, check to see what plugin your hosting provider recommends. They may have optimized the hosting environment to work better with a different plugin. However, if there is no recommendation from your hosting provider, W3 Total Cache is a great option to consider.


Images are some of the largest files on a WordPress website. ShortPixel can help speed up your website by compressing these files. However, the best solution is to optimize your images before uploading.


EWWW has been a leading image optimization plugin for many years. Just like any image optimization plugin, it's best to have your images optimized before uploading to your website. However, this plugin will drastically improve uploaded images from users on your site that don't optimize before they upload.


Enjoy reliable and stable hosting services ensuring consistent website accessibility and performance. Trust in a hosting solution that keeps your online presence robust and readily available for your audience.


Cloudways offers a graphical user interface to manage underlying cloud computing resources that provide infrastructure as a service (IaaS). This makes it a convenient option for hosting when compared with the complexity of managing your own VPS directly. This hosting option is not ideal for beginners, but does offer many advanced features with some support.

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