Optimum Sustainable Marketing

We tell our clients that everything has a cost; either time or money. If you want to invest your time to manage your own website and digital marketing campaign - the OptSus blog and events are here to help.
SEO is Dead...Again!?

The SEO community has always had to face the challenge of naysayers, chicken littles, and even opportunist Adwords specialists who denounce the efficacy of search engine optimization. We are going to have an open discussion regarding some of the misconceptions and realities driving these perspectives and present some ideas for ways you can address them […]

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I Love Link Building

Description If you’re not on the RSVP list now, you will not want to miss this event. Links are still a cornerstone to SEO and there are many old strategies for linkbuilding which can severely damage your domain. Google has confirmed there is such as thing as a domain which has been burned and is […]

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The Bots Are Coming (Chat Bots)

The Bots Are Coming (Chat Bots) Speaker 1 Teresa Robinson Teresa Robinson is the founding owner of TR Marketing, a boutique marketing agency specializing in helping businesses grow their database of customers - the equivalent of creating your own radio station! She does this through a technology stack of tools, one of which is chatbots. […]

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Let's Get Analytical (Google Analytics)

Let's Get Analytical (Google Analytics) Jenny Halasz is the founder of JLH Marketing, Inc., a consultancy that specializes in search strategy, with an emphasis on intuitive user experience and successful customer acquisition. With over 15 years of experience in search, Jenny is knowledgeable in all areas of online marketing. She's worked with dozens of blue […]

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2019 Raleigh SEO Conference

2019 Raleigh SEO Conference This will be the fourth annual conference hosted by the Raleigh SEO Meetup. Attendees will learn about content marketing, search engine optimization for local businesses, social media marketing, and advanced agency strategies. Speakers from across the country and right here in the Research Triangle will provide actionable advice in a small […]

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Wikipedia in the Classroom and Library

Wikipedia in the Classroom and Library Click here to register Wikipedia is one of the top 10 websites in the world with between 7 - 8 billion page views each month. Getting content onto Wikipedia is a great way to educate the world and share information with a global audience. Furthermore, Wikipedia strives to build […]

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Introduction to SEO

INTRODUCTION TO SEO Click here to register. Search Engine Optimization (SEO) is the art and science of getting your content found on the internet. The primary search engine that people think about with SEO is Google. However, these same marketing strategies are used on Amazon, LinkedIn, YouTube, and many other websites that have a search […]

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WordPress and Elementor Help Desk

https://www.eventbrite.com/e/wordpress-elementor-help-desk-tickets-59662443976 Did you break something in WordPress? Do you have WP questions that require a hands-on answer? Join our group in RTP and find solutions to your WordPress problems. This is a free hour of community support. We’ll work on our own WordPress installations with support from the group and at least one WP pro. […]

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WordPress and Elementor Help Desk

https://www.eventbrite.com/e/wordpress-elementor-help-desk-tickets-59662187208 Did you break something in WordPress? Do you have WP questions that require a hands-on answer? Join our group in RTP and find solutions to your WordPress problems. This is a free hour of community support. We’ll work on our own WordPress installations with support from the group and at least one WP pro. […]

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WordPress and Elementor Help Desk

https://www.eventbrite.com/e/wordpress-elementor-help-desk-tickets-59662121010 Did you break something in WordPress? Do you have WP questions that require a hands-on answer? Join our group in RTP and find solutions to your WordPress problems. This is a free hour of community support. We’ll work on our own WordPress installations with support from the group and at least one WP pro. […]

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