Let’s Get Analytical (Google Analytics)

Jenny Halasz is the founder of JLH Marketing, Inc., a consultancy that specializes in search strategy, with an emphasis on intuitive user experience and successful customer acquisition. With over 15 years of experience in search, Jenny is knowledgeable in all areas of online marketing. She’s worked with dozens of blue chip clients as well as plenty of small enterprises and startups.

With experience in SEO and PPC, social marketing, copywriting, conversion optimization, affiliate marketing, and analytics, Jenny’s time in both in an agency environment and as an in-house marketer ensure that she understands the big picture of any client’s marketing needs. She develops cohesive strategies based on data points and client priorities across all aspects of a client’s business.

Some of the clients Jenny has worked with include: SAP, Four Seasons Resorts, Humana, Priceline, Motorola, Saint Laurent Paris (YSL), Wharton School of Business, CitiFinancial, HP, NBC Stores, and Lions Gate Films.

Jenny writes a column (#AskanSEO) for Search Engine Journal was formerly a columnist at Search Engine Land, and is a contributing author for “SEO Like I’m 5: The Ultimate Beginner’s Guide to Search Engine Optimization”. She is a search marketing instructor for ASPE, and has spoken at SMX, SES, Pubcon, Conversion Conference, Internet Summit, AMA and other conferences. Jenny graduated cum laude from NC State University. She lives in Raleigh, NC, but likes to travel when possible. Follow Jenny on Twitter @jennyhalasz

Wikipedia in the Classroom and Library

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Wikipedia is one of the top 10 websites in the world with between 7 – 8 billion page views each month. Getting content onto Wikipedia is a great way to educate the world and share information with a global audience. Furthermore, Wikipedia strives to build relationships with universities, galleries, libraries, archives, and museums.

This course will cover the fundamentals of getting started with Wikipedia in the classroom and at the library. We will discuss how to integrate these projects into a course, interacting with the community, and where to find support for your course or event.

Attend And You Will Learn

• What is Wikipedia? – tertiary source citing secondary sources
• How does it fit into a lesson plan? – replace a term paper or use library resources
• Getting comfortable with code – short overview of editing Wikipedia
• Grading Wikipedia articles – intro to the Wikipedia community and setting classroom expectations
• Wikipedia events – review of past and future events
• Finding help – Triangle Wikipedians user group

INTRODUCTION TO SEO

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Search Engine Optimization (SEO) is the art and science of getting your content found on the internet. The primary search engine that people think about with SEO is Google. However, these same marketing strategies are used on Amazon, LinkedIn, YouTube, and many other websites that have a search feature.

This course will teach you the fundamentals of SEO which will help your content be found online. SEO is an essential skill for building an audience, sharing your ideas, and driving sales on the internet.

This is a 4 day course on Mondays from 9:00 – 12:15 August 5th, 12th, 19th and 26th.

Attend And You Will Learn

• People, Spiders, & Content – motivations of users, search engines, and marketers
• Understanding Search Engines – brief overview of how the search engine works today
• Panda, Penguin, & Algo Changes – Google updates & improvements to search results pages
• Vertical SEO – Google, YouTube, Amazon, Facebook, Pinterest, and others
• Content Planning – keyword research, LSI, & content calendar
• Measuring Success – goals & KPI
• Five Foundation SEO Tools – popular tools used for SEO
• Learning More About SEO – resources for continuing education about SEO

The Bots Are Coming (Chat Bots)

My suggestion, arrive early and avoid the traffic. There is a free co-working space on the first floor at The Frontier which you can use until 5PM. When that closes, join us for the networking pizza party (follow the whiteboard signs in the hall). The presentation will begin promptly at 6:30, so don’t be late. Q/A will wrap up by 8PM, but you don’t have to go home. Continue the conversation at Rookie’s Sports Bar only 6 min away in RTP (4911 Central Park Dr).

If you cannot attend the networking events before or after the meeting, feel free to drop in for the presentation from 6:30 – 8:00.

If you want some pizza, arrive early. If you prefer beer, stay late. If you want to have a great evening with other SEO marketers, join us for both.

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