Jake Finkelstein is the Founder and CEO of Method Savvy, a marketing consultancy that works with ambitious leaders to create meaningful connections between great companies and their customers. As an integrated marketer Jake has worked with world-class brands such as Olympus, US Cellular, Starwood Hotels, Dollar Tree, Virgin and Lenovo to build and deploy evidence-based marketing programs that deliver scalable revenue growth.

Search Engine Optimization in a User First World

As customer expectations have changed so too has search engines’ approach to fulfilling their needs. This session will explore how brands that focus on user experience are rewarded with higher search engine rankings; and those that don’t are demoted.

Today, you will learn:

• How search engines evaluate and understand user experience.
• Approaches to using user-centered principles and customer centricity to improve SEO performance.
• Methods to evaluate your website’s current content through the lens of search engine optimization and customer centricity.

Meeting schedule:
5:00 – 6:30 Networking Pizza Party
6:30 – 8:00 Presentation with Q/A
8:00 – 9:00 Rookie’s Networking After Party

My suggestion, arrive early and avoid the traffic. There is a free co-working space on the first floor at The Frontier which you can use until 5PM. When that closes, join us for the networking pizza party (follow the whiteboard signs in the hall). The presentation will begin promptly at 6:30, so don’t be late. Q/A will wrap up by 8PM, but you don’t have to go home. Continue the conversation at Rookie’s Sports Bar only 6 min away in RTP (4911 Central Park Dr).

If you cannot attend the networking events before or after the meeting, feel free to drop in for the presentation from 6:30 – 8:00.

If you want some pizza, arrive early. If you prefer beer, stay late. If you want to have a great evening with other SEO marketers, join us for both.

Did you break something in WordPress?

Do you have WP questions that require a hands-on answer?

Join our group in RTP and find solutions to your WordPress problems. This is a free hour of community support. We’ll work on our own WordPress installations with support from the group and at least one WP pro.

The goal of this event is to provide an opportunity to work on your WordPress projects with support close at hand. Bring your laptop and work on your own project with support from the group and at least one professional web developer. If you have a question or run into any problems, we are here to help each other.

We will meet in the atrium before going to a conference room on the third floor as a group. Look for signs in the atrium directing you to our conference room if you don’t see the group.

Did you break something in WordPress?

Do you have WP questions that require a hands-on answer?

Join our group in RTP and find solutions to your WordPress problems. This is a free hour of community support. We’ll work on our own WordPress installations with support from the group and at least one WP pro.

The goal of this event is to provide an opportunity to work on your WordPress projects with support close at hand. Bring your laptop and work on your own project with support from the group and at least one professional web developer. If you have a question or run into any problems, we are here to help each other.

We will meet in the atrium before going to a conference room on the third floor as a group. Look for signs in the atrium directing you to our conference room if you don’t see the group.

Did you break something in WordPress?

Do you have WP questions that require a hands-on answer?

Join our group in RTP and find solutions to your WordPress problems. This is a free hour of community support. We’ll work on our own WordPress installations with support from the group and at least one WP pro.

The goal of this event is to provide an opportunity to work on your WordPress projects with support close at hand. Bring your laptop and work on your own project with support from the group and at least one professional web developer. If you have a question or run into any problems, we are here to help each other.

We will meet in the atrium before going to a conference room on the third floor as a group. Look for signs in the atrium directing you to our conference room if you don’t see the group.

Did you break something in WordPress?

Do you have WP questions that require a hands-on answer?

Join our group in RTP and find solutions to your WordPress problems. This is a free hour of community support. We’ll work on our own WordPress installations with support from the group and at least one WP pro.

The goal of this event is to provide an opportunity to work on your WordPress projects with support close at hand. Bring your laptop and work on your own project with support from the group and at least one professional web developer. If you have a question or run into any problems, we are here to help each other.

We will meet in the atrium before going to a conference room on the third floor as a group. Look for signs in the atrium directing you to our conference room if you don’t see the group.

Does this quote resonate with you…

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

Given the amount of data available today, you need to know what marketing endeavors are working for your business. With this information, you will be able to focus the marketing budget toward what is working and identify where things need to be changed.

In this seminar, you will learn:

• How to measure your success with online marketing
• Common goals for internet marketing campaigns
• Ways to connect goals to KPI and ROI
• How to avoid common technical challenges
• Places to go for more information, guidance, and support

If you are confused by online marketing, you need to start with a foundation based on making decisions using data.

You know that other businesses are using online marketing to generate sales, find leads, and increase revenue. However, it’s difficult to figure out what works with content marketing, SEO, PPC, socail media, and everything else. Some people suggest they know the “secret” to online marketing, and it turns out they only know how to help you get more followers and likes. Unfortunately, you can’t pay the bills with likes on Facebook.

This seminar will show you how to move beyond likes, shares, and clicks to improve the bottom line for your business.

Frank Jones is the founder of OptSus Marketing, an agency building and managing WordPress websites. He is also the organizer of the Raleigh SEO Meetup, host of WordPress Help Desk events in RTP, co-founder of the Triangle Wikipedians user group, and lead tiny house enthusiast in the Triangle Tiny House Meetup.

Meeting schedule:
5:00 – 6:30 Networking Pizza Party
6:30 – 8:00 Presentation with Q/A
8:00 – 9:00 Rookie’s Networking After Party

My suggestion, arrive early and avoid the traffic. There is a free co-working space on the first floor at The Frontier which you can use until 5PM. When that closes, join us for the networking pizza party (follow the whiteboard signs in the hall). The presentation will begin promptly at 6:30, so don’t be late. Q/A will wrap up by 8PM, but you don’t have to go home. Continue the conversation at Rookie’s Sports Bar only 6 min away in RTP (4911 Central Park Dr).

If you cannot attend the networking events before or after the meeting, feel free to drop in for the presentation from 6:30 – 8:00.

If you want some pizza, arrive early. If you prefer beer, stay late. If you want to have a great evening with other SEO marketers, join us for both.

Did you break something in WordPress?

Do you have WP questions that require a hands-on answer?

Join our group in RTP and find solutions to your WordPress problems. This is a free hour of community support. We’ll work on our own WordPress installations with support from the group and at least one WP pro.

The goal of this event is to provide an opportunity to work on your WordPress projects with support close at hand. Bring your laptop and work on your own project with support from the group and at least one professional web developer. If you have a question or run into any problems, we are here to help each other.

We will meet in the atrium before going to a conference room on the third floor as a group. Look for signs in the atrium directing you to our conference room if you don’t see the group.

Did you break something in WordPress?

Do you have WP questions that require a hands-on answer?

Join our group in RTP and find solutions to your WordPress problems. This is a free hour of community support. We’ll work on our own WordPress installations with support from the group and at least one WP pro.

The goal of this event is to provide an opportunity to work on your WordPress projects with support close at hand. Bring your laptop and work on your own project with support from the group and at least one professional web developer. If you have a question or run into any problems, we are here to help each other.

We will meet in the atrium before going to a conference room on the third floor as a group. Look for signs in the atrium directing you to our conference room if you don’t see the group.

Did you break something in WordPress?

Do you have WP questions that require a hands-on answer?

Join our group in RTP and find solutions to your WordPress problems. This is a free hour of community support. We’ll work on our own WordPress installations with support from the group and at least one WP pro.

The goal of this event is to provide an opportunity to work on your WordPress projects with support close at hand. Bring your laptop and work on your own project with support from the group and at least one professional web developer. If you have a question or run into any problems, we are here to help each other.

We will meet in the atrium before going to a conference room on the third floor as a group. Look for signs in the atrium directing you to our conference room if you don’t see the group.

Did you break something in WordPress?

Do you have WP questions that require a hands-on answer?

Join our group in RTP and find solutions to your WordPress problems. This is a free hour of community support. We’ll work on our own WordPress installations with support from the group and at least one WP pro.

The goal of this event is to provide an opportunity to work on your WordPress projects with support close at hand. Bring your laptop and work on your own project with support from the group and at least one professional web developer. If you have a question or run into any problems, we are here to help each other.

We will meet in the atrium before going to a conference room on the third floor as a group. Look for signs in the atrium directing you to our conference room if you don’t see the group.

Did you break something in WordPress?

Do you have WP questions that require a hands-on answer?

Join our group in RTP and find solutions to your WordPress problems. This is a free hour of community support. We’ll work on our own WordPress installations with support from the group and at least one WP pro.

The goal of this event is to provide an opportunity to work on your WordPress projects with support close at hand. Bring your laptop and work on your own project with support from the group and at least one professional web developer. If you have a question or run into any problems, we are here to help each other.

We will meet in the atrium before going to a conference room on the third floor as a group. Look for signs in the atrium directing you to our conference room if you don’t see the group.

Did you break something in WordPress?

Do you have WP questions that require a hands-on answer?

Join our group in RTP and find solutions to your WordPress problems. This is a free hour of community support. We’ll work on our own WordPress installations with support from the group and at least one WP pro.

The goal of this event is to provide an opportunity to work on your WordPress projects with support close at hand. Bring your laptop and work on your own project with support from the group and at least one professional web developer. If you have a question or run into any problems, we are here to help each other.

We will meet in the atrium before going to a conference room on the third floor as a group. Look for signs in the atrium directing you to our conference room if you don’t see the group.