Optimum Sustainable Marketing

We tell our clients that everything has a cost; either time or money. If you want to invest your time to manage your own website and digital marketing campaign - the OptSus blog and events are here to help.
Introduction to SEO (April 2020)

Click here to register Search Engine Optimization (SEO) is the art and science of getting your content found on the internet. The primary search engine that people think about with SEO is Google. However, these same marketing strategies are used on Amazon, LinkedIn, YouTube, and many other websites that have a search feature. This course […]

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WordPress SEO (April 2020)

Click Here To Register Course Description Around 75 million websites are currently built with WordPress. Given the volume of websites built on this platform, this course will focus on how to get started with search engine optimization (SEO) using WordPress. You will gain a fundamental understanding of SEO and the tools used for this type […]

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SEO 101 - An Introduction You'll Love

We're excited to say we have Jairus Mitchell, SEO Program Manager at Red Hat presenting! Jairus has served time as an agency peon, a freelancer, a contractor, a sub-contractor and a sub-sub-contractor. Now he's in-house, working with some terrifyingly clever people to build an SEO program that sells free software. Meeting schedule: 5:30 - 6:00 […]

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Q/A with Rand Fishkin

Do you have questions about: the future of SEO and digital marketing  where is Google taking the SERP and what does that mean for SEO the rise of influencer marketing and identifying the right influencer for your audience   Would you like to sit in a room filled with SEO experts and talk about these […]

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TTS-GOOGANALY-N - Google Analytics

Course Description Google Analytics is the de facto platform for measuring and analyzing visitor traffic to your website or mobile application. In this course, you will be preparing to earn your Google Analytics Certification from Google. You will learn how to configure and deploy your tracking code; understand the Google Analytics interface; understand the metrics that are […]

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WordPress SEO (September 2019)

Course Description Around 75 million websites are currently built with WordPress. Given the volume of websites built on this platform, this course will focus on how to get started with search engine optimization (SEO) using WordPress. You will gain a fundamental understanding of SEO and the tools used for this type of marketing with a […]

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Eating Your Competition's Lunch - Hold The Spam (Email Marketing)

This month, we are going to show you how to drive sales, conversions, and engagement with email marketing. How is email marketing related to SEO? Well, a byproduct of great email marketing is an engaged audience that shares your content and talks about your products. Just like SEO, email marketing is all about the user […]

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WordPress Help Desk in RTP

Bring your laptop because we are going to help you with your website! Are you trying to figure out how to fix your website using only YouTube videos? Frustrated by support forum posts that are dated from years ago? Join us for two hours of assistance with your website. We will have at least one […]

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Mystery Speaker

Description Meeting schedule: 5:00 - 6:30 Networking Pizza Party 6:30 - 8:00 Presentation with Q/A 8:00 - 9:00 Rookie's Networking After Party My suggestion, arrive early and avoid the traffic. There is a free co-working space on the first floor at The Frontier which you can use until 5PM. When that closes, join us for […]

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Link Building in 2020

Description Meeting schedule: 5:00 - 6:30 Networking Pizza Party 6:30 - 8:00 Presentation with Q/A 8:00 - 9:00 Rookie's Networking After Party My suggestion, arrive early and avoid the traffic. There is a free co-working space on the first floor at The Frontier which you can use until 5PM. When that closes, join us for […]

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