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Course Description

Around 75 million websites are currently built with WordPress. Given the volume of websites built on this platform, this course will focus on how to get started with search engine optimization (SEO) using WordPress. You will gain a fundamental understanding of SEO and the tools used for this type of marketing with a WordPress website.

Who Should Attend

This course is intended for students who desire to gain the necessary skills to implement search engine optimization strategies on a WordPress site.

Attend and You Will Receive

Participants who successfully complete this course will receive a certificate of completion from NC State University.

Prerequisites

Students should have a basic understanding of how to use a WordPress website, install plugins, and edit content.

Expected Outcomes

Upon successful completion of this course, you will be able to implement routine search engine optimization marketing strategies on a WordPress website.

Attend And You Will Learn

• Keywords – very simple ways to identify keywords and how to use them
• URL Structure – options for a new site and how to work with an existing site, avoiding migration problems
• Categories & Tags – how and when to use them, managing migration to improve an existing site
• Site Speed, Mobile Friendliness, & User Experience – the core goals of the search engine, impact on the future of SEO
• SEO Plugins – most popular plugins to help with on-page SEO
• Data Collection – most popular tools for measuring results and developing marketing audiences
• Database Optimization, Backups, & Updates – making the business look professional online

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Search Engine Optimization (SEO) is the art and science of getting your content found on the internet. The primary search engine that people think about with SEO is Google. However, these same marketing strategies are used on Amazon, LinkedIn, YouTube, and many other websites that have a search feature.

This course will teach you the fundamentals of SEO which will help your content be found online. SEO is an essential skill for building an audience, sharing your ideas, and driving sales on the internet.

This is a 2 day course on April 27th and 28th from 9 AM until 4:30 PM

Attend And You Will Learn

• People, Spiders, & Content – motivations of users, search engines, and marketers
• Understanding Search Engines – brief overview of how the search engine works today
• Panda, Penguin, & Algo Changes – Google updates & improvements to search results pages
• Vertical SEO – Google, YouTube, Amazon, Facebook, Pinterest, and others
• Content Planning – keyword research, LSI, & content calendar
• Measuring Success – goals & KPI
• Five Foundation SEO Tools – popular tools used for SEO
• Learning More About SEO – resources for continuing education about SEO