Training

Through the NCSU Professional Development program, Frank Jones has been providing digital marketing and WordPress training to small businesses, people making a career change, entry-level marketers, and internal marketing teams for companies in North Carolina. These course offerings include:

  • Google Analytics
  • WordPress SEO
  • Introduction to SEO

You can see the full list of upcoming classes that Frank will be teaching through the NCSU Professional Development course catalog.

In these courses, students learn the fundamentals of search engine optimization and conversion rate optimization. After the Google Analytics class, students know how to connect this tool to a website, collect data, measure key performance indicators, and create reports to demonstrate the impact of digital marketing on business goals. With the WordPress SEO class, students learn how to implement on-site SEO best practices using the content management system that powers 35% of the world’s websites. In the Introduction to SEO class, students begin to think about the internet in terms of users, spiders, and content – this helps them understand how to optimize content on their websites to appeal to users and search engines.

You can learn more about any of these courses, and enroll, NCSU Professional Development course catalog.

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