In-Home Care Marketing

Grow your home care business

with less effort

Marketing That Doesn’t Steal Your Time

You’re already running a care business—you don’t need another job. Our system runs in the background with just one short review each quarter. No daily approvals. No surprise tasks. Just consistent, hands-off marketing.

Attract More Clients and Caregivers

We create content that speaks to both families looking for care and job seekers looking for meaningful work. From FAQ-based blog posts to day-in-the-life articles, you’ll grow your team and your client list at the same time.

Show Up Where People Are Searching

Most care decisions start online. We help your business appear in local searches, Google Maps, and social feeds—especially on platforms that deliver long-term value like Pinterest and Google Business Profile.

Built for Simplicity and Compliance

You don’t have to worry about HIPAA boundaries or technical glitches. We separate marketing from private data, link directly to your client portal, and handle everything from hosting to updates—with full transparency.

You’re Busy Enough Already

Managing an in-home care agency means constantly juggling caregiver schedules, family expectations, compliance requirements, and back-office operations. But to grow your business, you also need visibility—and that’s where most owners get stuck.

  • You’ve tried doing it yourself.
  • You’ve tried hiring agencies that didn’t “get” your industry.
  • You don’t want complexity. You want something that just works.

The Website Bundle

You don’t want complexity.

You want in-home care marketing that just works.

We don’t sell hype or hand you a list of things to do. We deliver a system that runs in the background—building trust, driving traffic, and making it easier for people to choose your care services.

  • Professionally designed website
  • Weekly blog content based on your real FAQs
  • Daily social media posts across multiple platforms
  • Hosting, updates, and maintenance
  • Google Analytics setup and traffic reporting
  • Quarterly check-ins for strategy updates

Everything home care businesses need. Nothing you don’t.

The Website Bundle

Working With OptSus

4-Part In-Home Care Marketing Foundation

  • 01 - Content That Saves Time and Brings Results

  • 02 - Attract the Right Caregivers

  • 03 - Social Media That Drives Real Traffic

  • 04 - Let SEO Work While You Sleep

We start every engagement by turning your team’s most frequently asked questions into blog content. These articles:

  • Help potential clients understand your services

  • Improve your rankings in local search

  • Give your team a link to share instead of rewriting the same response over and over

If your team answers it daily, your future clients are searching for it too.

Get local visibility and trust now

Built With Privacy in Mind

We keep a clear line between public marketing and protected information:

  • Your website links securely to your client portal (HIPAA compliance stays there)

  • All forms include a notice to avoid sharing medical info

  • We handle the visibility—you stay focused on care delivery

Marketing doesn’t have to risk privacy. We design with both in mind.

Designed for Your Schedule

You don’t need another meeting on your calendar.

That’s why we work in quarterly cycles:

  • You review and approve content once every 3 months

  • We handle writing, posting, and publishing

  • You stay focused on operations while your marketing runs quietly in the background

Just a few hours per quarter = consistent visibility, week after week.

Ben Gardner, Operations Manager

OptSus has been a game-changer for SILVERcare…

We started with a goal to improve our website ranking, and their team made it simple—one article per week and daily social media posts across multiple platforms. The onboarding process was smooth, and we quickly realized they could also manage our website, saving us time and hassle. Now, our content is consistent, our website is professionally maintained, and we can focus on running our business instead of troubleshooting issues. Highly recommend OptSus for anyone looking to grow their online presence!

I worked with Frank and OptSus Marketing during my time at Polyzen. In the 3.5 years we worked together, he helped us update and maintain our WordPress website, increase our overall digital presence, including SEO management, keyword searches, visibility and engagement. Their approach to SEO was practical and effective. They helped us improve our average position in search results from 51.9 to 28.7 and successfully elevated many of our keywords to the first page, broadening our digital footprint.

Further, OptSus consistently demonstrated their ability as a dependable and skilled partner. I recommend OptSus Marketing to any business seeking to enhance its digital presence in a tangible and effective manner.

Nikin Shah

Co-CEO Polyzen, Inc

Choosing OptSus Marketing to manage and develop our online assets has been a pivotal decision in elevating our digital presence. While Paradise Found Construction already ranked well on Google for several keywords, OptSus expertly expanded our reach, securing first-page rankings for additional targeted keywords. This strategic enhancement has significantly broadened our online visibility.

Their approach was holistic and highly effective. The team at OptSus redesigned our website with a sophisticated mobile-first approach, recognizing the paramount importance of mobile responsiveness in today’s digital landscape. This not only improved our user experience but also aligned perfectly with modern browsing habits.

Additionally, their daily engagement across various social media platforms, including Facebook, Twitter, LinkedIn, Instagram, and Pinterest, has brought a new level of interaction and visibility to our brand. But it’s their SEO expertise that truly stands out. OptSus skillfully optimized our content, moving us from being unnoticed in specific searches to ranking on the first page for new, critical keywords within just one month.

What impressed me the most is how OptSus’s systems allow me to concentrate on my business, knowing that our digital marketing is in capable hands. Their methods are not just about promoting online; they are about creating a comprehensive digital presence that resonates and engages effectively with our audience.

I wholeheartedly endorse OptSus Marketing for any business looking to enhance its digital footprint. They don’t just market your business; they elevate and integrate it into the digital world in a way that genuinely reflects your brand’s values and goals.

Jeff Wiblitzhouser

PresidentPresident Paradise Found Construction, LLC

Frank is a true pro at his craft! I reached out to him for website support for two reasons: he is a WordPress expert and does both ongoing maintenance and new site builds. I needed maintenance and fixes for an existing site and a new website built. He has done an amazing job on both fronts.

Frank has a rock solid process that is very transparent and his pricing is both scalable and affordable. One of the things I like most about working with Frank is that he takes the time to educate me along the way and provides a flexible model that meets my needs. I look forward to working with him into the future as a technology partner that looks out for my business.

Ben Wiant

Career Transition Consultant The 3 Doors Job Search

As a small business owner, working with Frank's social media management is a no brainer! I have personally invested 100s of hours into social media, and our company has spent tens of thousands of dollars ($xx,xxx) in contracting out social media work.

With Frank, I am getting a *year's* worth of posts across *multiple* channels for a *fraction*! We're only in the first phase of our engagement, but after analyzing the first 1/3 of our posts, I can tell this is going to be a huge time and money saver for me.

Greg Heilers

Co-founder Jolly SEO

Working with Frank on various SEO and SEM initiatives has been a fantastic experience and garnered meaningful results. Managing three separate online brand initiatives, Frank was able to double the traffic for brand A while maintaining a 50% conversion rate. He improved targeting to boost conversion rate from 57% to 68% for Brand B. Brand C had a 25.7% increase in the baseline conversion rate over a six month period. Working as part of our team, Frank was very efficient, professional and stripped away the jargon to help my clients understand the the value of the initiatives.

Kevin Szogas

President Group 31 Communications

Frank has been excellent at managing our SEO. His years of experience with SEO and SEM come through in every conversation. Frank does a great job of taking our initial plans and finding the best way to maximize our clients’ promotions.

Nancy Woody

Senior Project Manager at Group 31 Communications

Ready?

You have two simple options:

👉 Buy the Website Bundle now and get your marketing system up and running fast

✍️ Complete a short form to tell us about your business and see if it’s the right fit

No pressure. No obligation. Just a clear path to better marketing with less effort.

Is Your Marketing Working? 2-Min Diagnostic
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