Jake Finkelstein is the Founder and CEO of Method Savvy, a marketing consultancy that works with ambitious leaders to create meaningful connections between great companies and their customers. As an integrated marketer Jake has worked with world-class brands such as Olympus, US Cellular, Starwood Hotels, Dollar Tree, Virgin and Lenovo to build and deploy evidence-based marketing programs that deliver scalable revenue growth.

Search Engine Optimization in a User First World

As customer expectations have changed so too has search engines’ approach to fulfilling their needs. This session will explore how brands that focus on user experience are rewarded with higher search engine rankings; and those that don’t are demoted.

Today, you will learn:

  • How search engines evaluate and understand user experience.
  • Approaches to using user-centered principles and customer centricity to improve SEO performance.
  • Methods to evaluate your website’s current content through the lens of search engine optimization and customer centricity.

Meeting schedule:
5:00 - 6:30 Networking Pizza Party
6:30 - 8:00 Presentation with Q/A
8:00 - 9:00 Rookie's Networking After Party

My suggestion, arrive early and avoid the traffic. There is a free co-working space on the first floor at The Frontier which you can use until 5PM. When that closes, join us for the networking pizza party (follow the whiteboard signs in the hall). The presentation will begin promptly at 6:30, so don't be late. Q/A will wrap up by 8PM, but you don't have to go home. Continue the conversation at Rookie's Sports Bar only 6 min away in RTP (4911 Central Park Dr).

If you cannot attend the networking events before or after the meeting, feel free to drop in for the presentation from 6:30 - 8:00.

If you want some pizza, arrive early. If you prefer beer, stay late. If you want to have a great evening with other SEO marketers, join us for both.

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