This month, we are going to show you how to drive sales, conversions, and engagement with email marketing.

How is email marketing related to SEO? Well, a byproduct of great email marketing is an engaged audience that shares your content and talks about your products. Just like SEO, email marketing is all about the user experience.

We are going to dive into ten ways your email marketing isn't working and how to fix it, with Nout from Nine Lives Digital (

Have you wondered why your emails aren't converting? I hate to say this, but very few companies do email marketing right. It's not easy, but with smart planning, execution, and testing, you can improve your marketing emails and see the ROI that you want.

In this presentation, we'll be covering:

  • Design best practices to improve conversions
  • How you should be using segmentation
  • User experience: it's not just for websites and apps
  • Words: they're hard, but you can do better!
  • Why email might not always be the best channel for your message
  • Why your CTAs (calls-to-action) probably suck
  • ...and more!

Nout Boctor-Smith

Nout (rhymes with fruit) is an email marketer and marketing technologist. She has been involved in the digital marketing space for 9 years, and with email specifically for the past 7 years. She got into marketing randomly a few years after graduating from college, and has into it ever since.

She is interested in martech, process improvements, email UX, deliverability, and life cycle marketing. Nout loves taking fledgling marketing ideas and creating robust martech and email marketing strategies to reach business goals. She loves to geek out over email marketing, marketing automation, and martech, so don't hesitate to bring your questions!

Meeting schedule:

5:00 - 6:30 Networking Pizza Party

6:30 - 8:00 Presentation with Q/A

8:00 - 9:00 Rookie's Networking After Party

My suggestion, arrive early and avoid the traffic. There is a free co-working space on the first floor at The Frontier which you can use until 5PM. When that closes, join us for the networking pizza party (follow the whiteboard signs in the hall). The presentation will begin promptly at 6:30, so don't be late. Q/A will wrap up by 8PM, but you don't have to go home. Continue the conversation at Rookie's Sports Bar only 6 min away in RTP (4911 Central Park Dr).

If you cannot attend the networking events before or after the meeting, feel free to drop in for the presentation from 6:30 - 8:00.

If you want some pizza, arrive early. If you prefer beer, stay late. If you want to have a great evening with other SEO marketers, join us for both.

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