Does this quote resonate with you...

"Half the money I spend on advertising is wasted; the trouble is I don't know which half."

Given the amount of data available today, you need to know what marketing endeavors are working for your business. With this information, you will be able to focus the marketing budget toward what is working and identify where things need to be changed.

In this seminar, you will learn:

  • How to measure your success with online marketing
  • Common goals for internet marketing campaigns
  • Ways to connect goals to KPI and ROI
  • How to avoid common technical challenges
  • Places to go for more information, guidance, and support

If you are confused by online marketing, you need to start with a foundation based on making decisions using data.

You know that other businesses are using online marketing to generate sales, find leads, and increase revenue. However, it's difficult to figure out what works with content marketing, SEO, PPC, socail media, and everything else. Some people suggest they know the "secret" to online marketing, and it turns out they only know how to help you get more followers and likes. Unfortunately, you can't pay the bills with likes on Facebook.

This seminar will show you how to move beyond likes, shares, and clicks to improve the bottom line for your business.

Frank Jones is the founder of OptSus Marketing, an agency building and managing WordPress websites. He is also the organizer of the Raleigh SEO Meetup, host of WordPress Help Desk events in RTP, co-founder of the Triangle Wikipedians user group, and lead tiny house enthusiast in the Triangle Tiny House Meetup.

Meeting schedule:
5:00 - 6:30 Networking Pizza Party
6:30 - 8:00 Presentation with Q/A
8:00 - 9:00 Rookie's Networking After Party

My suggestion, arrive early and avoid the traffic. There is a free co-working space on the first floor at The Frontier which you can use until 5PM. When that closes, join us for the networking pizza party (follow the whiteboard signs in the hall). The presentation will begin promptly at 6:30, so don't be late. Q/A will wrap up by 8PM, but you don't have to go home. Continue the conversation at Rookie's Sports Bar only 6 min away in RTP (4911 Central Park Dr).

If you cannot attend the networking events before or after the meeting, feel free to drop in for the presentation from 6:30 - 8:00.

If you want some pizza, arrive early. If you prefer beer, stay late. If you want to have a great evening with other SEO marketers, join us for both.

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